Commercial Art & Advertising Design
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- Middle Bucks Institute of Technology
- Overview
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	Arts & Communication Career Pathway
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	What is it? This visual arts program is designed to equip dedicated 
 art students with the skills to effectively convey ideas and
 information to engage and influence both business and
 consumer audiences through the creation of graphic and
 illustrative content for various forms of media, be it in
 print or digital formats. Employing a project-oriented
 methodology, students acquire practical experience by
 simulating real-world scenarios, thereby fostering a
 comprehensive appreciation of the diverse career
 opportunities within the field of visual design.What will I do? Students learn Drawing & Illustration using various media 
 like pencils, inks, markers, watercolors, and acrylics,
 practicing techniques in black & white and color. They use
 Photoshop, Illustrator, and InDesign for digital design,
 developing essential skills to meet industry standards.
 Additionally, students explore Advertising Design,
 mastering visual design elements and principles vital for
 commercial and fine art.
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	CAREER PATHWAYS Desktop Publishing 
 Illustrator
 Graphic Designer
 Animator
 Sign Maker
 Photographer’s Assistant
 Industrial Designer
 Web Page Designer
 Typographer
 Advertising Artist
 Print Shop Assistant
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	COLLEGE ADVANCED CREDITS Delaware Valley University Bucks County Community College Harrisburg University of Science & Technology Pennsylvania College of Art & Design Students Occupationally and Academically Ready (SOAR) National College Credit Recommendation Service (NCCRS) 
 AVAILABLE INDUSTRY CERTIFICATIONS Adobe Certified Associate Illustrator Adobe Certified Associate InDesign Adobe Certified Associate Photoshop Adobe Certified Associate After Effects 
 PROGRAM RECOMMENDATIONS Basic computer skills Color perception Creative/artistic ability Knowledge of geometric concepts and spatial relationships Mathematics fundamentals, including linear measurements Read and interpret technical material at grade level 
